apple-macbook-proIt finally happened. My best technology related friend died. My internet surfing buddy died yesterday. My fledgling internet marketing partner croaked and left me without even saying goodbye to all of the good times we have had these last 3 years since we met. It was love at first sight back in November of 2007. When we touched for the first time, I knew he/she would change my life in such a way that I would never look back. Yep, my Apple MacBookPro hard drive died on me yesterday, leaving me helpless, sad and angry all at the same time.

My MacBookPro is the best piece of equipment I have ever used. I’m one of those Apple people who sing the praises and I absolutely hate most everything that is Windows related. I just like things to work, and for 3 years, my MacBook has worked flawlessly even though I have run it through the mill with everything I do on it.

The good and the bad of Apple
The first thing I did was to call my local Apple Store. I could not even get an appointment to take it in to visit a technician for 2 days! C’mon Mr. Jobs, this is totally unacceptable and sucks a big one. I could not even drop it off, I was told. I have a dead laptop and I could not be seen for 2 days. This is customer service at it’s worst.

Never Deal With People Who Sport New Age Names
I mention that I have spent a ton at the store and recently bought an iMac. It does me no good. I was not a VIP in their eyes. I felt like I might be in a little trouble when the girl I was speaking of told me her name was “Ocean”. I thought that if I told her my name was Rainbow, that we might connect on a different level but she asked me for my account info and she could easily see that I have the most common name ever given to a male born in the 50’s & 60’s. Just a regular ol’ Steve.

The Bad News
I tell Ocean that I have my receipts and that I bought a 3 year warranty for $349. I can hear her typing something and she confirms that I did buy a warranty, but gives me the bad news that I didn’t register the warranty online. She offers no additional help or advice. I’m getting pissed but I can’t raise my voice to someone named Ocean, it’s not in my nature. If it had been a dude named Solar, that would be a different story.

I called a friend of mine in South Carolina who takes his computers to an authorized Apple Service company and always speaks highly of them. He makes a call and tells me they would be happy to look at it today! Woo Hoo! I hop in my car and drive 100 miles and drop off my laptop.

The Good News
The technician at this company tells me to call Apple and try to register my warranty with someone. I felt like it was hopeless because I obviously did not follow the rules. I’ve never followed rules my entire life and it usually costs me way more than $349. I reluctantly call the number and a sweet little girl answers me with a heavy, but cute accent. I can barely understand her and I repeatedly ask her to repeat herself. This aggravates me to no end usually but she sounded so sweet, I felt she had to be a hottie on the other end and I just put up with it. That’s right, us guys put up with crap from attractive women or those we feel might be attractive on the other end of a phone line. Don’t blame us, God made us that way.

The End Of The Story
A guy comes on the phone with a normal run of the mill name of Jeff, and tells me that since I had never registered the warranty, he will give me a full refund or he will register it. Miss Ocean at the store, never mentioned this. I opted for the refund since the warranty runs out in November. Bottom line is that my repairs will cost me $60 out of pocket and I upgraded to a 500 gig hard drive. My faith in Apple was restored in a simple phone call. I did have to drive a couple hundred miles but I didn’t mind because I got to visit a friend I don’t see that often.

Morals of the story

  • If someone with a new age name answers the phone when you are calling for service, hang up and keep calling back until someone with a conventional name answers.
  • If she has a cute accent but you can’t understand her, just ask her to keep repeating herself while you imagine she’s a real hottie on the line. Eventually, she will give up and let someone else handle the call.
  • Since I’m not an A-List Blogger, I can’t really tell you what puffy, pie in the sky lessons that are to be learned here. However, I do expect you to re-tweet this post 279 times.
  • Mr. Jobs, please fix your stores.

I was nice, persistent and I never gave up even when I thought it was hopeless. I’ve called the Apple Store 3 times this morning to cancel my appointment and the line has been busy 3 times. I ate 2 fast food meals yesterday on the road. I had a Wendy’s Spicy Chicken sandwich for supper and I paid for it with a night of indigestion. That’s ok though, me and my MacBook got a thing going on.

2010 Bloggerlens.com

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Would you like to add a new element of excitement and capture more viewer interest in your videos? Try using a green screen effect in your next video. If you do, here is what you will quickly discover…it’s quite easy to add new visually captivating effects to your videos by using a green screen background. It’s a lot of fun also. If you are involved in web video production at all, I think your mind will be filled with new creative ideas and how you can apply this technique. Today, I want to show you how I have used the green screen effect in the video below and give you some ideas on how to use a green screen for your own videos.

My Confession
My confession is that this is the first time I have ever used green screen myself. I’m always looking for ways to improve my online video production. Once you see what the green screen effect can have on your videos, I think you will want to give it a try. If I must say so myself, I think the video review below turned out pretty decent actually since it was my first attempt. If I can do it, so can you. Green screen can have so many uses in your videos. I believe that one of the main uses that I will be using green screen in the future is for product reviews. After viewing the video, what kind of ideas do you have for adding the green screen effect in your videos?

What is a green screen?
A green screen is simply a large piece of green fabric. That’s it, nothing special. Shoot your video by standing in front of a green screen and then when editing, replace the green behind you with whatever video element that you desire. You can place videos, special effects, or still photos in the background. The removal of the green is done with your video editing software.


If you cannot view this video on email, please visit the site.

Chromakey Green Screen
final cut express for green screenThis is a fancy term for removing the green in the video. Once the green is gone, all that is left is a transparent, black background, ready for you to insert what ever element you wish. Most video editing programs will have a video filter that will allow you to remove the green screen background and replace it with your own images. I use final cut express to edit my videos. In final cut express, once your video is in the time line, just drop the chromakey filter on top of your video. Use the settings to fine tune and remove the green from all around you. It’s a very simple process that is all software based. Do it once, and you will become a pro. Chances are, the video editing program you are using now already contains green screen software.

Using a green screen
In one word, simple. My setup is very simple and you will be able to see it in the video. I give you several examples where I am standing in front of the green screen fabric and I replace the green with still photos and videos.

A professional green screen setup is surprisingly affordable. Good chroma key lighting, often referred as green screen lighting is essential. I set mine up in my office on a wall as you will see in the video.

In the video, I mention Allyn Hane from bloggerillustrated.net. He is my favorite video blogger and he recently did a series of videos on internet marketing where he used the green screen effect to teach his methods. You definitely want to visit his site to get more ideas and to learn about internet marketing from a Pro.

This featured green screen from amazon.com and light kit is a perfect setup for your home or studio. It features 2 7′ light stands with umbrellas. 2 light kits are important because if you use one light in front of you and one light to the side, it will eliminate shadows on the green screen and make it much easier for you to chromakey the green out of your video.

This affordable green screen kit also includes:
* Stands Extend to 8 feet height/Opens up to 10 ft wide
* 2 x 7ft light stands/2 x 105w daylight bulb
* 2 x AC light umbrella holders/2 x 32″ white umbrellas
* 3 x sectional cross bars/2 x 8 ft supporting stands with carrying case
* FREE carrying case for the background stand/1 x 10 X 20 ft Chroma Key green Muslin Backdrop

2010 Bloggerlens.com

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Milestone

by Steve Sherron on June 18, 2010

Jake's WahooTomorrow marks yet another milestone in my life. I believe that we only have so many that are truly milestones and this is a biggy for me. My 22 year old son gets married. Kind of makes you feel old, happy, reflective and sad all at the same time. My little buddy is taking a wife…unreal sort of.

Truly, he is the son every Father dreams of and I’ve never understood why I was so blessed. He was never any trouble in his youth (like I was). We did everything together. I coached him through years of baseball and soccer. I showed him how to fish when he was little and he took it from there and became more skilled and knowledgeable than I ever was. He feared nothing, not even 50 mile trips in the ocean we took on our boat King Mackerel fishing. When he fished by himself, I always got a phone call and a cell phone pic of every catch. One evening he fought a large fish from the beach for more than an hour on light tackle. He kept me updated by cell phone. Turns out to be a 6′ shark and a huge crowd gathered and watched the fight. Guess who got the call and pics from the cell phone.

He just graduated last month from East Carolina University. His plan now is to attend Seminary this fall at Wake Forest. For the past 4 years, he has helped to build a small church from the ground up. To watch him turn into the man he has become is truly inspiring.

Tomorrow he takes a wife and I cross over yet another milestone. I hope he takes his time but I’m really looking forward to him giving me a new fishing buddy in the future.

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Video Camera Lighting | Review Of The Switronix TL 50

June 16, 2010
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This is a product review and video of the Switronix TL-50 video camera light. Lighting is such a crucial aspect of good video especially when you are shooting in low light situations. This light is currently on my wish list but I was so impressed with it, I wanted to share it with you [...]

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Apple Mighty Mouse Review | Video Review

June 14, 2010

I made this video review of the Apple Mighty Mouse because it’s my all time favorite mouse and laptop accessory. I recommend the Mighty Mouse to everyone if they happen to use a bluetooth mouse. Let me say right now that you can use the mighty mouse if you use Mac or Windows. It’s not [...]

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Brother MFC 6490 CW Printer Review | Video Review

June 12, 2010
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Amazon.com Widgets
I love my Brother 6490 Wireless Printer. I love it enough to do a video review of the 6490 for sure. I have used many different brands of printers throughout my lifetime and I doubt that I will ever change brands again. Brother multifunction printers just plain work and they work outstanding. [...]

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Perfect Pushups Review | Video Review

June 9, 2010
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I spend a lot of time sitting at a desk while I try to make my living online. Anyone who has a job where they are not physically active must find the time to get in regular workouts. I’ve been using the Perfect Pushup for a long time and I sneak in very effective workouts [...]

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Local SEO Optimization & Marketing Tips

June 8, 2010

I want to continue today talking about Local SEO and a few local marketing tips that can help you gain rankings in your local area and make a good first impression to possible clients for your business. Everything that I will describe can be done for free and it only takes a little time and [...]

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No One Is Cooler Than Brad Paisley

May 28, 2010
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Brad Paisley may be the coolest guy in country music. I’ve been a fan of his since he started. I caught this video on CMT while clicking through the channels. Found this video online. I hope it’s hot wherever you are at this weekend and you go out and enjoy the water!

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Local Search Engine Marketing Failure | How To Better Control The Message

May 24, 2010

Local Businesses do not seem to grasp the power of the internet and local search that is right at their fingertips. There is a trend here in my town and most likely yours. With just a few simple steps, small businesses could own their local search terms in the search engines and do a [...]

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