One of the things I’ve been trying to do is to simplify my hyperlocal blogging efforts as much as possible. I want it to be very easy for readers to do 3 things when they land on my hyperlocal blog.
- Inquire about advertising
- Contribute to my site as a writer
- Submit community news & events
For me, those 3 items are the bread & butter, heart and soul of my site.
Are you making it easy for your readers who land on your site? What you see below is a screenshot from my hyperlocal blog’s right sidebar. I don’t claim to be a graphic expert, I just wanted something simple, clean and catchy. I hope I have accomplished what I have set out to do. When a visitor clicks it, it takes them to a page on my site where they can get more information and fill out a form or send me an email.
I created the simple graphics myself using 2 programs on my MacBookPro. I use Apple Keynote to create the graphic and PhotoShop Elements to clean it up a little. It’s very simple, like me, and anyone can create similar graphics for your site.
What are some of the hyperlocal marketing ideas you use on your site?
What do you want your readers to do when they land on your blog? Have you made it painfully simple to do so? If not, get cracking.
Hyperlocal Blog Tips
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Building up a stock of photographs when out and about in the community is always useful for illustrating posts. Agree that images are pretty much essential!
That is an excellent tip. Sometimes I use just such things to post if it's a rather slow day and I need some content. Thanks for sharing that.
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