If you apply this little tip about common sense marketing, I promise you can see a spike in traffic to your site. If you run a Hyperlocal Blog or a Community Website, I’m going to give you a very easy SEO Tip for your hyperlocal blog that will definitely increase traffic to your site. It requires you to be a little proactive and you must do a little bit of work a month or two before your expected traffic arrives.
It’s actually quite simple. If your community has an event scheduled such as a Holiday Festival or a Parade, you should be acting right now. Go ahead and write a couple articles and build a some links a few weeks before the event. The people who live in your community will start searching the event 2 or 3 weeks ahead of time and if you are proactive, you will receive the benefit of extra traffic for those weeks. Guess what? All of those people who have never visited your site will find you for the first time. This is a great strategy to market your website. This is also just common sense marketing and if your event is an annual event, you will already be in position to capture the majority of traffic the following year.
Make article SEO and common sense marketing an ongoing process.
As the traffic starts to trickle in early, go back and edit your articles and build new anchor text links with the phrases and keywords that you are being found for. Add appropriate tags to your articles. I would also make a youtube video pointing to your site. Using Youtube is powerful SEO and can deliver a lot of traffic to your site. If you stay on top of this process of using a little common sense and SEO on your website, you should see a significant gain for at least a little while. I wish you some common sense success with this SEO tip for your blog.
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You are so right. Not only local but for specific national events will net a great deal of searches. Every year I get tons of Halloween, Black Friday, Christmas searches and so on. If you can find ways to gain attention for events and be the resource for those events you can easily find some ways to convert that traffic. Nice post Steve.
.-= Marketing Ideas´s last blog ..Monster Energy Drinks Marketing Idea and Strategy is Flawed =-.
@Josh Mucho gracious amigo. When are you going to post again? I think everybody is real busy lately. BTW, #13 for Trust Agent.
Hopefully super soon. Been neck deep in a new site I am launching, my biggest yet! Been super crazy with devs, investors, patents, lawyers and all that jazz. Cant wait. Probably early next week. I’m sure I can eek out a quick vid sometime about something
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.-= Marketing Ideas´s last blog ..Monster Energy Drinks Marketing Idea and Strategy is Flawed =-.
See Steve, now this is why I like your style. What you are essentially talking about is “working trends.” But I NEVER thought about working local trends like that. Gosh man, with a solid local blog, you could own EVERY keyword for local shiz. I am sure that the local Christmas tree lot, or toy store, or whatever would love to get some of that local trends traffic here around Thanksgiving and Christmas. Also, if you can find the guys in your local area who put up Christmas lights (usually landscapers) they will most surely buy an ad on your local blog. Great tips as always!
And JOSH, what are you doing man? you are like the most modest dude on the net but you probably make more than freeking ShoeMoney eh? C’mon man, let us in on your secrets.
AL
.-= Allyn´s last blog ..Using ‘Last Minute’ As A Buying Keyword Modifier =-.
Steve, this is a great tip, I don’t run a hyperlocal site but I still think this is brilliant. thanks!
@Robyn. Thanks, it’s very rare that I get mentioned in the same sentence when someone uses the word “brilliant.” I’ll take it!!!