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	<title>Where Personal Potential &#38; Reality Meet &#187; hyperlocal blogger</title>
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		<title>Read Less Do More In 2010. Focus, Focus, Focus</title>
		<link>http://bloggerlens.com/read-less-do-more-in-2010-focus-focus-focus/</link>
		<comments>http://bloggerlens.com/read-less-do-more-in-2010-focus-focus-focus/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 23:00:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[hyperlocal blogger]]></category>
		<category><![CDATA[hyperlocal blogging]]></category>
		<category><![CDATA[Video blog]]></category>

		<guid isPermaLink="false">http://bloggerlens.com/?p=1157</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>Holy Cow, I&#8217;ve been posting a lot of little short worthless posts lately. I&#8217;m buzzed a little on Blue Moon right now so I thought it was time for another meaningless post from a Problogger. That&#8217;s right, I&#8217;m declaring myself a Problogger. Everybody else is lately. In a way, I actually am, but not here on BloggerLens. If you don&#8217;t like my self description, let&#8217;s set up a time and place for a fight. I [...]]]></description>
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<p><img src="http://bloggerlens.com/wp-content/uploads/2010/01/Focus.jpg" alt="Focus" title="Focus" class="alignleft size-full wp-image-1165" />Holy Cow, I&#8217;ve been posting a lot of little short worthless posts lately. I&#8217;m buzzed a little on Blue Moon right now so I thought it was time for another meaningless post from a <strong>Problogger</strong>. That&#8217;s right, I&#8217;m declaring myself a Problogger. Everybody else is lately. In a way, I actually am, but not here on BloggerLens. If you don&#8217;t like my self description, let&#8217;s set up a time and place for a fight. I have a goatee and I look like a bad-ass. Sporting a goatee tells the world you are a bad-ass and not to mess with me. See my picture in the upper left of this site? Would any of you mess with <strong>Ally Hane</strong>? Ok, case closed.</p>
<p>Today, I went to my Google reader which I don&#8217;t go to that often. I mostly subscribe to all of the other geniuses by email. My Google Reader was packed with crap and I probably unsubscribed to 50 or so blogs. I want my stuff delivered to me in my in-box where I can sip my coffee and man scratch myself each and every morning. </p>
<p>I started thinking to myself that in 2009 I earned a Masters Degree in some of the things that mattered on the internet. I learned to separate the garbage from the good stuff. I could not believe the crap I subscribed to. It was amazing the number of the blogs I had subscribed to had not posted in months. They were basically abandoned. I removed all of those blogs completely off my radar. I&#8217;m getting my focus on.</p>
<p>I don&#8217;t get too distracted online anymore. I&#8217;m pretty focused. I run my own sites and they take the majority of my time. I&#8217;m attempting to make a full time income online. I am first and foremost a <strong>hyperlocal blogger</strong>. I launched a network of hyperlocal websites in 2009. I have just partnered with a major regional newspaper for a year long &#8220;news sharing&#8221; experiment that is funded by a national journalism thinktank. I&#8217;m very proud of this. There are some dark days when you work online and this was the highlight of my year and validation of what I do that many consider important.</p>
<p>Will I blog about this experience? Maybe. I have worked my ass off for over a year and I have learned many things through trial and error. Will I freely give away what I have learned? The answer to that is hell no for the most part. Now I&#8217;m being asked to speak to some local organizations and my local profile is rising. That&#8217;s pretty cool but I don&#8217;t believe in giving away all of your proprietary information just to gain a following. </p>
<p><img src="http://bloggerlens.com/wp-content/uploads/2010/01/Rosie.jpg" alt="Rosie" title="Rosie" class="alignleft size-full wp-image-1167" />If you have developed a technique for shaving hog&#8217;s asses that is revolutionary, I think you are an idiot for giving it away for free just so your readers will tell you how great you are in the comment section. Focus the knowledge you have worked to obtain and monetize it. Rosie was the best picture I could find of a hogs ass.</p>
<p>I&#8217;m still trying to make a <a target="_blank" href="http://lissowerbutts.com/">passive income online</a>. The very thought of that is very intriguing. I dabble in the &#8220;make money online&#8221; niche but it is not the full focus of my efforts online. I love <a target="_blank" href="http://makemoneyforbeginners.blogspot.com/">Griz Grizzly</a> and what he teaches. I wish I had more time to devote to it. If your focus is to make money online, why don&#8217;t you just do it and stop making excuses. Read less and do more.</p>
<p>2009 was the year that I developed some genuine online friendships. Hardly a day goes by that I don&#8217;t visit the sites of my online friends. Click the <strong>Friends</strong> tab on the top of this page to see who I read and respect online. </p>
<p>If you are not involved in video in some form, you are missing out. I&#8217;m totally focused on video. I&#8217;ll be doing more here on Bloggerlens but 2010 is year of the video. For $150 or less you can become a cool video blogger. I will watch your $hit before I will watch Lost on ABC. If I like what you do, I&#8217;ll make you a cool intro to your videos. </p>
<p>I hope you will get off your ass, read less and do more in 2010. Focus people, Focus! <br clear=all>
<p><em>All comments are moderated. Spammers go somewhere else, you are wasting your time.</em></p>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Hyperlocal Blogging Can Be An Adrenaline Rush When You Are Kicking In The Doors Of The Bad Guys</title>
		<link>http://bloggerlens.com/hyperlocal-blogging-can-be-an-adrenaline-rush-when-you-are-kicking-in-the-doors-of-the-bad-guys/</link>
		<comments>http://bloggerlens.com/hyperlocal-blogging-can-be-an-adrenaline-rush-when-you-are-kicking-in-the-doors-of-the-bad-guys/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 21:21:01 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[Citizen Journalist]]></category>
		<category><![CDATA[Community Website]]></category>
		<category><![CDATA[hyperlocal blogger]]></category>
		<category><![CDATA[hyperlocal blogging]]></category>
		<category><![CDATA[Video Journalism]]></category>
		<category><![CDATA[Video Journalist]]></category>

		<guid isPermaLink="false">http://bloggerlens.com/?p=768</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>Being a &#8220;Hyperlocal Blogger&#8221; carries with it certain benefits. Since I started my community website back in December of 2008, I have been fortunate enough to meet a lot of local leaders. </p> <p>I&#8217;ve gained quite a few friends and I&#8217;m on first name basis now with a lot of our local community leaders. I have worked very hard to gain the trust of my community and I run a pretty neutral site as far [...]]]></description>
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<p>Being a <strong>&#8220;Hyperlocal Blogger&#8221;</strong> carries with it certain benefits. Since I started my community website back in December of 2008, I have been fortunate enough to meet a lot of local leaders. </p>
<p>I&#8217;ve gained quite a few friends and I&#8217;m on first name basis now with a lot of our local community leaders. I have worked very hard to gain the trust of my community and I run a pretty neutral site as far as politics go. </p>
<p>I report news as news but I do stay away from political infighting and I don&#8217;t take a stand and voice any personal opinions. I would rather play the part of citizen journalist. I don&#8217;t want to piss off 50% of my readers. I save this site to piss everybody off. </p>
<p>I guess because of this, I do not have much trouble at all when I ask someone to give me an interview or to make a statement on my site. I feel like I have gained their trust and they don&#8217;t fear that I will show them in a bad light or put a spin on their statements. As a result, I have gained some benefits and I get to go where many are not invited. I say this because you can do the same thing in your community. </p>
<p>I have gained a lot of trust and made quite a few friends at my local Police Department. About 2 weeks ago I received a phone call asking if I wanted to ride along on a SWAT bust in my city and bring my video camera. It took a microsecond to accept the invitation. It would be an early morning bust before the sun came up.</p>
<p>We met a 5 am and all of the officers were briefed and went over the plan. Each officer was assigned a duty and each one knew the room of the home they were going to cover. I was in on everything and one of the SWAT Officers were actually assigned to me to cover me in the event of this thing going wrong. </p>
<p>Once the briefing was over, all the SWAT Officers put on their gear. It is just like TV. Helmets, masks and automatic weapons. We all piled into a police van and headed for the house with search warrants. </p>
<p>Shooting video in the dark presents a problem. When there is not a lot of light, you open the iris on your video camera all the way and try to stay still because light will trail. </p>
<p><strong>Become a Hyperlocal Blogging Bad-Ass</strong><br />
Ok, that may be a little extreme, but I felt like one for a little while. I outfitted one of the officers with a wireless mic and you will be able to hear him easily on the video below. Heavy breathing also. As the SWAT Team entered the house, I could hear everything through my headphones super clear. I knew what was going on inside and these individuals were having a bad day. </p>
<p>Their adrenaline was probably sky high and so was mine. It was a pure rush. This is just a clip of the actual entry made. No editing, just raw video. Most of all the video that I shot will be turned into a police training video and also be used for recruitment. </p>
<p>I wish I could give more details to you but I&#8217;m not a liberty right now. I hope you enjoy the clip below. I certainly recommend that everyone start a hyperlocal blog in your community. Become a video journalist. The fringe benefits can be very exciting.</p>
<p><center><b>Video Clip of SWAT serving search warrant</b></center><br />
<iframe width="640" height="390" src="http://www.youtube.com/embed/C2acF6dtu0Y?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><br clear=all>
<p><em>All comments are moderated. Spammers go somewhere else, you are wasting your time.</em></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Start A Hyperlocal Blog And Keep Your Full Time Job</title>
		<link>http://bloggerlens.com/how-to-start-a-hyperlocal-blog-and-keep-your-full-time-job/</link>
		<comments>http://bloggerlens.com/how-to-start-a-hyperlocal-blog-and-keep-your-full-time-job/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 15:34:12 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Google Video]]></category>
		<category><![CDATA[hyperlocal blogger]]></category>
		<category><![CDATA[hyperlocal blogging]]></category>
		<category><![CDATA[hyperlocal community web sites]]></category>
		<category><![CDATA[hyperlocal media]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Veoh]]></category>
		<category><![CDATA[Viddler]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[Yahoo Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://bloggerlens.com/?p=329</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>I have a friend I&#8217;ve been exchanging some really detailed and long email messages with in the past couple of days. Some of what we&#8217;ve been writing about deals with hyperlocal blogging and it inspired me to write this article. </p> <p>&#8220;How To Start A Hyperlocal Blog And Keep Your Full Time Job&#8221;</p> <p>My disclaimer here is the fact that I consider myself a full time hyperlocal blogger. The fact that you may hold a [...]]]></description>
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<p>I have a friend I&#8217;ve been exchanging some really detailed and long email messages with in the past couple of days. Some of what we&#8217;ve been writing about deals with hyperlocal blogging and it inspired me to write this article. </p>
<p><strong>&#8220;How To Start A Hyperlocal Blog And Keep Your Full Time Job&#8221;</strong></p>
<p>My disclaimer here is the fact that I consider myself a full time hyperlocal blogger. The fact that you may hold a full time job shouldn&#8217;t hold you back from starting a hyperlocal blog in your community and delving a little into citizen journalism. My situation is different than most. I started my community web site in the hopes that I can eventually earn a living from it. I wrote about my situation in an earlier article. <a href="http://bloggerlens.com/build-a-great-hyperlocal-blog-and-get-paid-for-it/">Build a great hyperlocal blog and get paid for it</a>. </p>
<p>You have the rest of your life ahead of you so why not get started now? You don&#8217;t have to create an award winning site that rivals anyone. All you have to do is get started slowly and lay the foundation for what can happen in the future. What if in 5 years your local newspaper shuts down? You would have a jump start on everyone in your community to move in and provide. It&#8217;s a supply and demand issue. </p>
<p>Here are some very easy steps that I would do to start a hyperlocal blog and keep your full time job This is so easy and will be so meaningful to you in the future that you will actually feel the urge to send me an Amazon Gift Card or name your next son Steven. </p>
<ul>
<li>Take out a domain name now and a hosting package. I would use your town&#8217;s name in the url if possible. For example, Bakersfieldscoop.com or Indianheightsgazette.com. You get the idea. I recommend <a target="_blank" href="http://www.BlueHost.Com/track/ssherron">bluehost.com</a> to everyone for domain names and hosting. It&#8217;s what I use on all of my sites.</li>
<li>Use WordPress for your blog. There are more free wordpress themes out there for you than government bailouts. You may want to consider some sort of magazine/news style theme. Free blogging platforms are ok but not necesarily for the long term. You never actually own your own content when using someone else&#8217;s free software. Don&#8217;t even go there for your main site. Don&#8217;t argue with me on this one, trust me.</li>
<li>Once you have your blog set up, go to <a target="_blank" href="http://www.google.com/alerts">Google Alerts</a>.  I want you to set up a Google email alert for a ton of related searches that pertain to your county and city that will be sent to your in-box once a day. Here are some ideas:<br />
Bakersfield Kansas<br />
Bakersfield KS<br />
Bakersfield County<br />
Bakersfield Kansas Government<br />
Bakersfield Kansas Police Dept.<br />
Bakersfield, Kansas Mayor John Kingston<br />
Bakersfield Kansas School System<br />
Bakersfield Kansas Blogs<br />
Bakersfield Kansas Videos</p>
<p>You should understand where I&#8217;m going here. Think up as many terms that relate to your community as you desire.</li>
<li>I want you to take selected articles from your Google Alerts and re-post the article to your new hyperlocal blog.</li>
<li>I want you to give credit and links back to the original article at the bottom of your post. <strong>Never</strong> re-print anything without without giving credit and a link back.</li>
<li>If an article says that you cannot publish and it&#8217;s copyright protected, try to contact the author by phone or e-mail and ask permission. Most likely they will allow it and actually link to your article from their site. That would be good Google Juice</li>
<li>Scour all of the video sites such as YouTube, Veoh, Viddler, Vimeo, Blip, Google Videos &#038; Yahoo Videos to find any videos that were taken in and around your community. If the video allows embedding, put the video on your site and give credit and a link back. If at all possible, contact the owner of the video and alert them that you have posted their video. 99.9% will love you for it and probably link to your blog. Good Google Juice again.</li>
<li>Re-publish photos of your community that you find on <a target="_blank" href="http://www.flickr.com/creativecommons/">Flickr under the Creative Commons</a>. Once again give credit and links back.</li>
<li>Add one page on your blog that encourages readers to submit their own news story or community event. Make sure you have a contact form on that page. Here is an example of the page I use on my hyperlocal site that encourages readers to submit stories to me. <a target="_blank" href="http://www.monroescoop.com/how-to-submit-articles-to-the-monroe-scoop/">Submit your news to the Monroe Scoop</a>.</li>
<li>Contact all of your local non-profits and asked to be placed on their e-mail press release lists.</li>
<li>Never leave your house without your camera. Take a photo of the crowded parking lot at the mall and post it. If you think that&#8217;s silly, you don&#8217;t understand hyperlocal. SEO your article with the name of your town and the name of the Mall. Very important! Place alt tags on your photos so they will show up on Google image search.</li>
<li>This is very important and you must do this on every article you post. It&#8217;s also very easy. I do not want you to get carried away with SEO. As a matter of fact, I only want you to SEO four things in your articles. If you are going hyperlocal in Bakersfield, Kansas I want you to put a variation of these 4 terms in every article. Not all 4 in every article. Pick one per article and vary them each time. Each time, I want you to put the term at the start of your article in H1 tags. I want you to repeat it again at the bottom of your article in bold letters.<br />
Bakersfield, Kansas<br />
Bakersfield, KS<br />
Bakersfield County, Kansas<br />
Bakersfield County, KS</p>
<p>That&#8217;s it. That&#8217;s all I want you to SEO in your articles with the exception of alt tags on your photos</li>
<p>Now here&#8217;s the kicker. I want you to do this once a week, that&#8217;s all. I want you to spend time with your family and take care of your full time job first and foremost. Full time jobs are hard to come by and you must take care of those who butter your bread. </p>
<p>Once a week gives you 52 articles per year. In 5 years you will have published 260 articles and you will be ranking #1 for so many search terms in your town that you will send me my second Amazon Gift Card. You will have no doubt picked up a little extra money from your site with Google Adsense or Amazon links or even a local merchant may want to buy a little advertising.  When you approach retirement, your hyperlocal website will be waiting on you to go full time and dominate community news in your hometown. Your site will probably be at least a Google PR5 or PR6 by then. Everyone will know about your site who lives in your community. You will own a valuable piece on internet real estate.</p>
<p>All of this and you only have to spend an hour and a half per week to lay the foundation for your future in Citizen Journalism. This is my simple recommendation of how each of you can start a hyperlocal blog and keep your full time job.</p>
<p><strong>Copyright 2009  <a href="http://bloggerlens.com">bloggerlens.com</a>  Hyperlocal Blogging &#038; Citizen Journalism</strong><br />
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<p><em>All comments are moderated. Spammers go somewhere else, you are wasting your time.</em></p>
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		<slash:comments>12</slash:comments>
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		<item>
		<title>How To Determine Your Twitter Chances Of Hyperlocal Blogging Success In Your Town</title>
		<link>http://bloggerlens.com/how-to-determine-your-twitter-chances-of-hyperlocal-blogging-success-in-your-town/</link>
		<comments>http://bloggerlens.com/how-to-determine-your-twitter-chances-of-hyperlocal-blogging-success-in-your-town/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 20:00:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://bloggerlens.com/?p=312</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>There are so many Twitter statistics pages out there, that it&#8217;s hard to keep up with them. I should probably start a bookmark folder for all of them I stumble upon but I don&#8217;t. I guess that&#8217;s because I&#8217;m constantly switching back and forth between Safari browser &#038; Firefox. I should get better organized. By the way, while I&#8217;m thinking about it, the new Safari browser sucks. I find bugs in it everyday. Firefox rules [...]]]></description>
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<p>There are so many Twitter statistics pages out there, that it&#8217;s hard to keep up with them. I should probably start a bookmark folder for all of them I stumble upon but I don&#8217;t. I guess that&#8217;s because I&#8217;m constantly switching back and forth between Safari browser &#038; Firefox. I should get better organized. By the way, while I&#8217;m thinking about it, the new Safari browser sucks. I find bugs in it everyday. Firefox rules supremely. Ok, I got that out of my system.</p>
<p>Back to Twitter. I recently came across a new Twitter page called <a target="_blank" href="http://twitterholic.com/">Twitterholic.com</a>. Many of you may say, &#8220;Dude, where have you been?&#8221; Well, I&#8217;m sorry, I just found it. Twitterholic will rank you according to where you live, assuming you have it listed in your profile. The page tells me that I am ranked #1 for Monroe, NC. I use @stevesherron with my hyperlocal blog, <a target="_blank" href="http://monroescoop.com">Monroe NC</a>. I thought that was pretty cool, but I already knew that I should rank near the top. I live in a small city on the outskirts of Charlotte, NC with a population of around 30,000. I&#8217;m constantly searching for people in my town or county to follow. My city has not yet jumped on the Social Media bandwagon. Slowly but surely, they are coming on board. </p>
<p>I see great power in Twitter in the future. No telling where Twitter will end up but I think it will be extremely valuable. I don&#8217;t have a billion, zillion followers but that&#8217;s ok. I have a little over 300 followers and honestly I don&#8217;t see how people obtain 15,000 followers when I check profile pages and websites. I see a lot of junk and it amazes me that they have so many followers. I wouldn&#8217;t follow most of these people if they were dropping $5 bills at the mall. Are these people on Twitter full time? Do they have a hired staff that spend all day following people in the hopes that people will follow back? When I come across one of these Twitterers with so many followers, I go check out their web site and peruse their tweets. I may go through a couple of pages to see what they are tweeting about to determine if I want to follow this individual. Rarely do I find such pearls of wisdom that makes me hit their follow button. Occasionally, but not often. I think most people are sheep that see such a massive following and through Twitter Hypnosis they are powerless as their twitter finger left clicks and they slowly exhale as if they just toked a joint. I don&#8217;t get it. Woo Hoo, I just became follower 31,973 to this person. I feel such a feeling of acceptance now. If I asked these sheep what the person&#8217;s name is, I doubt they could answer.</p>
<p>I thought I would do a little experiment here on <strong>bloggerlens</strong>. I&#8217;m assuming that most people who land here on this site has found me through some sort of search for hyperlocal blogs, hyperlocal blogging or citizen journalism. I would guess that at least some of the readers have their own hyperlocal websites or are considering starting one. Twitter must be in your game plan if you are going hyperlocal.</p>
<p>I thought I would take a random sample of my visitors from my stats and use ip addresses to determine who is the number one Twitter user in their area. I may actually follow some of these people if they are hyperlocal bloggers with my <a target="_blank" href="http://twitter.com/hyperlocalblog">@hyperlocalblog</a> Twitter name. What will this accomplish for me? I have no idea. I do think that one should work towards being the #1 Twitter user in their respected area. Let me make a disclaimer right now. I use my Twitter account for my Monroe Scoop website, @stevesherron, to socialize and gain friends. I use @hyperlocalblog to mostly post my articles from <strong>bloggerlens</strong> on Twitter.</p>
<p>All opinions that follow are exactly that, opinions. I don&#8217;t claim to be an expert on anything, just making a few observations along the way. If I offend anyone, well I&#8217;m sorry&#8230;grow up. </p>
<p>I&#8217;m using <a target="_blank" href="http://twellow.com/"rel="nofollow" and target="_blank">twellow.com </a>to determine the top users in a particular city for my findings below.</p>
<p><strong>Geographical visitors to bloggerlens determined by IP Adresses and the top Twitter users for that area.</strong> </p>
<p><strong>Should these folks be going hyperlocal?</strong></p>
<p><strong>Greenville, S.C.</strong> Duncan C. Wierman is #1. <a target="_blank" href="http://twitter.com/duncanwierman/"rel="nofollow" and target="_blank">@duncanwierman</a>  Over 41,000 followers. Not a hyperlocal blogger. It would be extremely hard to overtake this guy. Duncan actually followed me but I did not follow back. No way I could create a friendship online with Duncan. He&#8217;d never see me. He&#8217;s a real estate investor and I generally do not follow real estate people. His profile web site takes you to a landing page where he is trying to sell you his real estate course. He&#8217;s probably a very nice guy, but why would people follow him after they clicked his web page? He is using his Twitter power on a national level. Can you imagine his media power if he were to take it local?</p>
<p>*No user in top 10 for Greenville, SC appears to be a hyperlocal blogger. The #10 user in Greenville, SC has over 3000 followers. When I checked her blog, she mostly embeds YouTube videos from others and her feedreader shows 74 subscribers. Over 3000 followers and only 74 subscribers on her blog? WTH? This young lady appears to be some sort of designer and only has a paypal button on her blog. She should seriously consider re-directing her energy to hyperlocal blogging.</p>
<p><strong>Moving on&#8230;</strong></p>
<p><strong>Milwaukee, Wisconsin</strong>. Mike Brenner is #1. <a target="_blank" href="http://twitter.com/@mikebrenner/"rel="nofollow" and target="_blank">@mikebrenner.</a> Over 8000 followers. Mike is an artist and appears to own a gallery in Milwaukee. His web site listed in his Twitter profile. <a target="_blank" href="http://hotcakesgallery.com/"rel="nofollow" and target="_blank">http://hotcakesgallery.com/</a>. Mike&#8217;s website is weak for a gallery owner. I can&#8217;t buy anything from his web site. It doesn&#8217;t appear I could buy local advertising either. He should be directing all the locals in Milwaukee to his gallery from his Twitter page and become the cultural center of his town. He curses on his tweets. Bad move.</p>
<p>#10 in Milwaukee is a public radio station. <a target="_blank" href="http://twitter.com/radiomilwaukee/"rel="nofollow" and target="_blank">@radiomilwaukee</a>. Over 2500 followers and concentrates mostly on Milwaukee. </p>
<p><strong>Moving on&#8230;  </strong></p>
<p><strong>Platteville, Wisconsin</strong>. Andrew Brunner is #1 with 29 followers.<a target="_blank" href="http://twitter.com/brunnerand/"rel="nofollow" and target="_blank"> @brunnerand</a>. Website listed in his profile. <a target="_blank" href="http://www.uwpexponent.org/author/andrew-brunner/"rel="nofollow" and target="_blank">http://www.uwpexponent.org/author/andrew-brunner/.<br />
</a><br />
Population of Platteville listed around 10,000. Andrew, go hyperlocal brother. You could dominate after a while and probably take over the other communities close to you. </p>
<p>There are only 3 Twitterers listed for Platteville.</p>
<p><strong>Moving on&#8230;</strong></p>
<p><strong>Port St. Lucie, Florida</strong>. Orrin Woodward is #1 with 47,000 followers. <a target="_blank" href="http://twitter.com/orrin_woodward/"rel="nofollow" and target="_blank">@orrin_woodward</a>. Orrin is an author and a speaker. His web site listed on his profile page. <a target="_blank" href="http://orrinwoodward.blogharbor.com/blog/"rel="nofollow" and target="_blank">Orrin Woodward</a>. Orrin sells a book he authored on his blog through Amazon and embeds his and other YouTube videos. He doesn&#8217;t send out a ton of tweets. He puts out a lot of quotes from other famous people. I don&#8217;t really understand this. I think when people do this, it&#8217;s because they can&#8217;t really think of anything to tweet about. I&#8217;d rather see a twitpic of someone&#8217;s lunch than read a quote from an obscure author. He far overdoes the quotes. I would unfollow him. His best tweet after pages of searching? This twitpic of <a target="_blank" href="http://orrinwoodward.blogharbor.com/blog/_archives/2009/5/9/4180453.html/"rel="nofollow" and target="_blank">shark fishing</a>. Now that&#8217;s what I&#8217;m talking about! Not sure how he inspired 43,000 followers. Who am I to say? I only have 300. </p>
<p>#10 is Port St. Lucie is a Pastor with 201 followers. <a target="_blank" href="http://twitter.com/myministrybytes/"rel="nofollow" and target="_blank">@myministrybytes</a>. As far as Twitter goes, hyperlocal is wide open in Port St. Lucie. Pastor Mike only follows 21 people. He will probably not be very successful at Twitter unless he increases the amount of people he follows. I rarely follow those with low follow counts and high follower counts. Pastor Mike does not list a web site. Pastor Mike could probably go hyperlocal religion in his community and build a tremendous following. </p>
<p><strong>Moving on&#8230;still trying to find hyperlocal bloggers who are using Twitter effectively </strong></p>
<p><strong>Jacksonville, Fla</strong>. Robert Oliver is #1. <a target="_blank" href="http://twitter.com/f4fanthom/"rel="nofollow" and target="_blank">@f4fanthom</a>. 1482 followers with no web site listed on his profile. Robert is in home repairs and remodeling. Uses the standard Twitter avatar. Does not appear to use his Twitter account to do anything hyperlocal or build his own business. This totally does not make sense to me. No web site, no profile pic, nothing special about his tweets. I would never follow him but many sheep have. Robert should be driving hyperlocal customers to his own remodeling business instead of mindless tweets about affiliate marketing and contests.</p>
<p>#10 in Jacksonville, Fla is Jessica, <a target="_blank" href="http://twitter.com/msboricua09/"rel="nofollow" and target="_blank">@MsBoricua09 </a> with 105 followers. No web site listed. Attention all people of Jacksonville, Fla&#8230;You could easily take over Jacksonville, Florida on Twitter and become a social media force in this city of over 1.3 million people. You are allowing a home remodeler with no web site and a standard Twitter avatar to school you. Someone in Jacksonville, please get off your ass and pick the fruit that awaits you.</p>
<p>Jeremy Cox is listed at #8, <a target="_blank" href="http://twitter.com/jeremy_cox/"rel="nofollow" and target="_blank">@Jeremy_Cox</a>  and should be dominating because he&#8217;s a local reporter. He&#8217;s got 158 followers and actually has hyperlocal tweets in his twitter stream. Jeremy, I&#8217;m screaming at you brother&#8230;take over Jacksonville, Florida for goodness sakes!</p>
<p><strong>Moving on&#8230;</strong></p>
<p><strong>Jersey City, NJ</strong>. Maria Perez is listed as #1 with over 6700 followers. <a target="_blank" href="http://twitter.com/profnet/"rel="nofollow" and target="_blank">@profnet</a>. Maria is a journalist and lists <a target="_blank" href="https://profnet.prnewswire.com/">https://profnet.prnewswire.com/</a> as her web site in her profile. Maria appears to make a lot of hyperlocal tweets but not focused to her community necessarily. She has the experience and know how to dominate if she would focus strictly on her community but a lot of what she does appears to be on a national level also.</p>
<p>I&#8217;m going to jump to #12 in Jersey City. He is Zac Clark. <a target="_blank" href="http://twitter.com/rockertycoon/"rel="nofollow" and target="_blank">@rockertycoon</a> with 1150 followers. He runs a local <a target="_blank" href="http://www.rockertycoon.blogspot.com/">rock music blog</a>. He has local videos and photos. He&#8217;s got the right idea. He needs to get a wordpress blog and should cover even more of the local scenes. He should blog about the restaurant where the music is being played. He should blog about the drink specials and interview the owners. It wouldn&#8217;t take Zac long to be the #1 hyperlocal blogger in Jersey City with a niche like local rock music and restaurants. </p>
<p><strong>Moving on&#8230;let&#8217;s do one more city that has previously visited <a href="http://bloggerlens.com">bloggerlens.com</a>. </strong></p>
<p>Warwick, Rhode island. #1 is Practical Manifesta with over 1300 followers. <a target="_blank" href="http://twitter.com/practicalmanife/"rel="nofollow" and target="_blank">@practicalmanife</a>. Does not list his name on his Twitter page but has a picture of himself, I presume, on his Twitter background photo. This is stupid to not put your name. Whoever he is, he lists his web site on his profile as <a target="_blank" href="http://www.practicalmanifestations.com/">http://www.practicalmanifestations.com/</a>. I visited his site and it&#8217;s a conglomeration of junk in my opinion. I saw nothing that would make me follow him if I were checking his web site listed on his profile. He&#8217;s into Universal Attraction. Must be working with 1300 followers and he doesn&#8217;t list his name. More sheep following I guess. His bio says follow me and I will follow you. No thanks dude. See if you can find his name anywhere. Pure snake oil it looks to me but he is #1 in Warwick. </p>
<p> #10 is RI Bridal Event with 324 followers. <a target="_blank" href="http://twitter.com/specbridalevent/"rel="nofollow" and target="_blank">@specbridalevent</a>. The website is listed as <a target="_blank" href="http://http://www.spectacularbridalevent.com/welcome.htm">http://www.spectacularbridalevent.com/welcome.htm</a> on their profile page. They specialize in bridal events in R.I. their web site looks nice and they are going hyperlocal in their niche. The tweets they put out are excellent in my opinion. They are mixed with a good focus on the bridal business. They understand what&#8217;s going on. If these folks decided to move to other niches in Warwick, they could dominate. I did a random sampling of their followers and they are for the most part very focused on their niche. This is probably the best example I have found today of hyperlocal examples and people using Twitter to their advantage. </p>
<p>I&#8217;m very surprised at my findings today. Once again, I&#8217;m not an expert at anything but the majority of the Twitter users I highlighted today are not using Twitter very effectively. Many are being followed by Twitter Sheep. Virtually every community in the USA is prime for a hyperlocal blogger of some sort. Restaurants, sports, news, charities, community videos&#8230;you name it. I&#8217;m a huge advocate of wasting time on the internet. I love to do that, but I also try to balance it with being constructive and building something useful for the future. Your community awaits you. No one in your local area can out-social media you unless you let them. Start a hyperlocal blog, even if it&#8217;s just in your neighborhood and join the revolution.</p>
<p><strong>Copyright 2009  <a href="http://bloggerlens.com">bloggerlens.com</a>  Hyperlocal Blogs &#038; Citizen Journalism</strong><br clear=all>
<p><em>All comments are moderated. Spammers go somewhere else, you are wasting your time.</em></p>
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		<title>Matt McGee&#8217;s Secret Hyperlocal Blogging Formula</title>
		<link>http://bloggerlens.com/matt-mcgees-secret-hyperlocal-blogging-formula/</link>
		<comments>http://bloggerlens.com/matt-mcgees-secret-hyperlocal-blogging-formula/#comments</comments>
		<pubDate>Thu, 21 May 2009 13:30:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[@mattmcgee]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[Colorado Rockies Blog]]></category>
		<category><![CDATA[hyperlocal blogger]]></category>
		<category><![CDATA[Kennewick Real Estate]]></category>
		<category><![CDATA[marketing your hyperlocal blog]]></category>
		<category><![CDATA[Matt McGee]]></category>
		<category><![CDATA[Pasco Real Estate]]></category>
		<category><![CDATA[U2 Band]]></category>
		<category><![CDATA[U2 Diary]]></category>
		<category><![CDATA[Video Blogging]]></category>
		<category><![CDATA[West Richland Real Estate]]></category>

		<guid isPermaLink="false">http://bloggerlens.com/?p=204</guid>
		<description><![CDATA[<!-- Powered by Shantz WP Prefix Suffix. Tech Blog: http://tech.shantanugoel.com/ Secure Programming Blog: http://www.safercode.com/blog/ Blog: http://blog.shantanugoel.com/ --><p>I found Matt in November of 2008. I wasn&#8217;t searching for Matt but I found him. I was searching for something however. Sometimes you have to face the bitter truth and be honest with yourself. I was experiencing one of those moments at the end of last year. It was a very hard pill to swallow for me personally. 3 years of hard, passionate work and a lot of hard earned money was apparently headed [...]]]></description>
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<p>I found Matt in November of 2008. I wasn&#8217;t searching for Matt but I found him. I was searching for something however. Sometimes you have to face the bitter truth and be honest with yourself. I was experiencing one of those moments at the end of last year. It was a very hard pill to swallow for me personally. 3 years of hard, passionate work and a lot of hard earned money was apparently headed for the drain. It&#8217;s a pretty sinking feeling when one makes the decision to be honest with yourself. For a lot of us, being true to ones own self is the hardest because we are the last person we want to deal with.</p>
<p>I had spent the last 3 years in real estate development and poured my life into it. It all started in 2004 when I purchased land on the coast. I took early retirement from a corporate job in 2006 to devote myself to it full time. The economy is booming and you actually have to try and fail. Can&#8217;t possibly lose. By the end of 2008 the economy is in shambles and I&#8217;m sitting on beautiful property in coastal NC and there is not a buyer in sight.</p>
<p>That&#8217;s when I found <strong>Matt McGee</strong> from <a target="_blank" href="http://www.hyperlocalblogger.com/"rel="nofollow" and target="_blank">Hyperlocalblogger.com</a>. I&#8217;m just like you and the zillion others on the internet who dreamed of making a living online. Working from home. Work in your pajamas. Watch the money roll in. Yea that&#8217;s right, I&#8217;m no different than all the others. I thought that was a pretty cool gig if you could get it. I started searching for ways to make an impact on the internet. Even if it was a small impact, I wanted to carve out my little piece that I could be proud of. I wrote about <a href="http://bloggerlens.com/going-hyperlocal-in-monroe-nc/">my start in hyperlocal blogging</a> more extensively in one of my first articles here on Bloggerlens. </p>
<p>I kept discovering that one of the newest trends emerging online was <strong>hyperlocal blogging</strong> for your community or neighborhood or city. So many newspapers were starting to bite the dust and there were voids being created that needed to be filled. Guess what, these voids were being filled by regular everyday people who didn&#8217;t have journalism degrees. These voids were being filled by people who weren&#8217;t former TV or Radio personalities. These voids were being filled by housewives, mechanics and anyone who had a desire to spread the word about your local community. <strong>Matt McGee</strong> was writing all about it and I found him.</p>
<p>I consider <a target="_blank" href="http://hyperlocalblogger.com">hyperlocalblogger.com</a> the first stop you must make if you are considering going hyperlocal. Matt&#8217;s been blogging for around 5 years and Matt&#8217;s been writing on hyperlocalblogger since August of 2008. His first post was a video blog entry.<br />
 <center><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/2G00_IOLBIo&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2G00_IOLBIo&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></center></p>
<p>One of the reasons Matt launched hyperlocalblogger was due to the fact that he and his wife, Cari, were launching 4 hyperlocal blogs in the area he lives in. Yes, I did say 4 blogs. That is a tremendous challenge that Matt &#038; Cari took on. </p>
<ul>
<li><a target="_blank" href="http://westrichlandrealestateblog.com/">westrichlandrealestateblog.com</a></li>
<li><a target="_blank" href="http://richlandrealestateblog.com/">richlandrealestateblog.com</a></li>
<li><a target="_blank" href="http://kennewickrealestateblog.com/">kennewickrealestateblog.com</a></li>
<li><a target="_blank" href="http://pascorealestateblog.net/">pascorealestateblog.net</a></li>
</ul>
<p>Matt freely shares his knowledge and encourages his readers to do the same. Like Matt said in his video, there are not many centralized locations on the internet that aggregates information on Hyperlocal Blogging. Matt fills a need for all of us out here trying to figure this out. After reading everything that Matt had written I made the decision to go hyperlocal in Monroe, N.C., my hometown.  </p>
<p>One of my favorite articles on Hyperlocal Blogger is <a target="_blank" href="http://www.hyperlocalblogger.com/hyperlocal-blog-marketing/">Marketing a hyperlocal blog</a>. This article, in my opinion, summarizes the art of hyperlocal. I believe this article holds the secret to being a successful citizen journalist. Whether Matt realizes it or not, he reveals the simple secret that will make you successful. The article is simple but is the crucial element to success. <strong>&#8220;Marketing your blog&#8221;</strong>. Matt reveals the secret in one article and a 43 second video. Here is the video. Before you watch the video, let me tell you this. It&#8217;s a simple video with little to no editing. Shot with a hand held video camera from a distance. The audio is not that great either. What you must understand though, is that the secret is revealed in just 43 seconds. Watch the video now.</p>
<p><center><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/pa3Z9L6WmeQ&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pa3Z9L6WmeQ&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></center></p>
<p>I want you to visit his article but I will briefly outline the secret steps that Matt understands, I&#8217;m beginning to understand as I go along and you should learn as <strong>Hyperlocal 101</strong>. Matt shot the video above of a top prospect for the Colorado Rockies. After a Google search he sent the link to many Colorado Rockies baseball bloggers. The video and article was picked up and linked to by many blogs. Matt received good quality traffic. Case closed, move on to next article.</p>
<p><strong>Matt&#8217;s Secret Formula&#8230;don&#8217;t tell anyone.</strong></p>
<ul>
<li>Write a unique story or shoot a simple video</li>
<li>Post it or upload it.</li>
<li>Market your work! Don&#8217;t sit on your rear end and wait for traffic. Did you write or video your Mayor? Write him and the entire City Council. Spread the word.</li>
<li>Rinse &#038; Repeat.</li>
</ul>
<p>There you go, I just revealed the <strong>Matt McGee Secret Hyperlocal Blogging Formula</strong>. </p>
<p>If you are considering starting a Hyperlocal Blog, your first stop should be to Matt McGee&#8217;s <a target="_blank" href="http://hyperlocalblogger.com">hyperlocalblogger.com</a>. </p>
<p>Matt is a great person to follow on Twitter. <a target="_blank" href="http://twitter.com/MattMcGee">@mattmcgee </a></p>
<p>Matt also writes an awesome blog about <a target="_blank" href="http://www.smallbusinesssem.com/">Small Business Search Marketing</a>.</p>
<p>Matt is also a huge U2 fan and has authority blogs on the Band. <a target="_blank" href="http://www.u2diary.com">http://www.u2diary.com</a> and also   <a target="_blank" href="http://www.atu2blog.com">http://www.atu2blog.com</a></p>
<p><strong>Copyright 2009  <a href="http://bloggerlens.com">bloggerlens.com</a>  Hyperlocal blogging &#038; Citizen Journalism</strong></p>
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