Where Personal Potential & Reality Meet » Social Media

Building My Resume In Social Media

Steve — Mon, 25 Jan 2010 15:45:56 +0000

The news partnership is described a little better at this page, Networked Journalism Project. My hyperlocal sites are one of 5 local sites selected by the Charlotte Observer to participate in this year long experiment. To say I was honored, would be an understatement. There are 5 newspapers across the country participating and funded for this joint venture between newspapers and hyperlocal bloggers.

The Charlotte Observer held a Social Media conference this weekend to a sold out audience and I was on the panel speaking about building community websites. It was a lot of fun and the questions from the audience were fast and furious. There is a lot of interest and the audience was quite diversified.

Of course I carried my iPod Nano 5th Generation and shot a clip of our closing session. One of the interesting things I noticed about the event was that I saw several local media celebrities attending and they were even a part of discussions in my workshop. The interest in Social Media at all levels is extremely high. I certainly have my own issues with the way so many people use Social Media and have written about it much to the chagrin of others. Since I have now officially spoken at a Social Media Conference, can I claim that I am a Social Media Guru now? Don’t laugh out loud Allyn & Josh & Griz.

2010 Bloggerlens.com

The Truth About Social Media Traffic And The Hype Surrounding it

Steve — Tue, 08 Sep 2009 18:31:38 +0000

My Final Traffic Update

This article and video were written and produced based on my opinion of what I call Social Media Hype. You may have a totally different opinion. I base mine on actual events that happened to me and my blog. Please join in the discussion whatever your viewpoint may be.

I thought I would announce the final results of my recent surge in Social Media traffic and non-Social Media traffic. Guess which one won?

Anyone who is familiar with this site knows that I was recently posted over at Chris Brogan.

I made a spoof video about all the hype and hoopla that was being made over the release of Chris’s “Trust Agent” book.

To my surprise and delight, Chris posted the video. What a cool thing for Chris to do for me.

The Truth About Social Media Traffic

At the same time, Allyn Hane at BloggerIllustrated.net, Internet Marketing Video Blog made several spoof videos of A-list bloggers also. Allyn was mentioned on Grizzly Brears blog, Make Money Online For Beginners. I also have been receiving some traffic from another up and coming internet marketer, Lis Sowerbutts, Passive Income Online. She made mention of our video spoofs and I have received traffic from her. BTW, if you haven’t read Lis, I would go and check out her blog. I dig chicks with attitude.

Allyn received a huge surge in traffic from a non-Social Media blogger (Griz). I appreciated the fact that Chris posted my video, but my Social Media traffic results were disappointing to say the least when you consider the huge amount of so called social media subscribers Chris has. As someone new to internet marketing, I feel lucky to received such a quick and helpful education that I hope I will carry with me as I continue to work on internet marketing in various forms. After I was mentioned on Griz’s blog, my traffic also surged and has been steady ever since.

There is a huge lesson to be learned here in Social Media marketing. However, I’m not the teacher, only a student. I made a video presentation of my Social Media surge and I hope that you will enjoy it and I also hope that the stats will open your eyes and help you on your journey in internet marketing. Your Social Media strategy may deserve a second look if you are serious about traffic to your blog.

For those who may be interested in the technical aspect of the video, here is how I made the video. Everything is Apple Mac based. I first made the presentation using the Apple Keynote program. All of the slides, transitions and typewriter text was made in Keynote. Keynote is how Apple kicked PowerPoint’s rear end.

To embed the video clips in Keynote, I used a screen capture program for Mac’s called IShowU.

Once I finished the presentation, I exported the presentation as a QuickTime movie. This is a very cool feature of Keynote. You can turn a presentation into a movie.

Once I made the presentation into a QuickTime movie, I imported it into my Mac video editing software, Final Cut Express. In FCE, I tweaked the video and added my music etc. I made this particular video in 4:3 aspect instead of the usual 16:9. The process is not a quick process but it’s very flexible. If you can think it in your mind, there is a good chance you can reproduce it in video form with these applications I mentioned. It’s not hard, it just takes practice like everything else in life we do.

Music by the O’Jays.

2009 BloggerLens.com

The Dark Side Of Social Media, Miami Vice Style.

Steve — Thu, 03 Sep 2009 20:41:46 +0000

The following video is the unfortunate result of too many beers and a silly idea.

I should have been a good little soldier and sat at my computer re-tweeting the A-listers.

I should have been on Facebook engaging my network. I should have been increasing the number of people I follow on Twitter. Yea right. A lot of good that will do you.

Instead, I sat drinking at my computer with my video editing software begging me to do something useless, trivial and of no value to the human race.

Here is the resulting video. I completely understand if anyone asks if I ever rode the short school bus wearing a helmet.

I imagined what it would have been like in the 80′s if we had Social Media back then.

Don Johnson & Griz would have been the King of Social Media.

The Dark Side of Social Media. Miami Vice Style