The Truth About Social Media Traffic And The Hype Surrounding it

My Final Traffic Update

This article and video were written and produced based on my opinion of what I call Social Media Hype. You may have a totally different opinion. I base mine on actual events that happened to me and my blog. Please join in the discussion whatever your viewpoint may be.

I thought I would announce the final results of my recent surge in Social Media traffic and non-Social Media traffic. Guess which one won? Anyone who is familiar with this site knows that I was recently posted over at Chris Brogan. I made a spoof video about all the hype and hoopla that was being made over the release of Chris’s “Trust Agent” book. To my surprise and delight, Chris posted the video. What a cool thing for Chris to do for me.

The Truth About Social Media Traffic

At the same time, Allyn Hane at BloggerIllustrated.net, Internet Marketing Video Blog made several spoof videos of A-list bloggers also. Allyn was mentioned on Grizzly Brears blog, Make Money Online For Beginners. I also have been receiving some traffic from another up and coming internet marketer, Lis Sowerbutts, Passive Income Online. She made mention of our video spoofs and I have received traffic from her. BTW, if you haven’t read Lis, I would go and check out her blog. I dig chicks with attitude.

Allyn received a huge surge in traffic from a non-Social Media blogger (Griz). I appreciated the fact that Chris posted my video, but my Social Media traffic results were disappointing to say the least when you consider the huge amount of so called social media subscribers Chris has. As someone new to internet marketing, I feel lucky to received such a quick and helpful education that I hope I will carry with me as I continue to work on internet marketing in various forms. After I was mentioned on Griz’s blog, my traffic also surged and has been steady ever since.

There is a huge lesson to be learned here in Social Media marketing. However, I’m not the teacher, only a student. I made a video presentation of my Social Media surge and I hope that you will enjoy it and I also hope that the stats will open your eyes and help you on your journey in internet marketing. Your Social Media strategy may deserve a second look if you are serious about traffic to your blog.

For those who may be interested in the technical aspect of the video, here is how I made the video. Everything is Apple Mac based. I first made the presentation using the Apple Keynote program. All of the slides, transitions and typewriter text was made in Keynote. Keynote is how Apple kicked PowerPoint’s rear end.

To embed the video clips in Keynote, I used a screen capture program for Mac’s called IShowU.

Once I finished the presentation, I exported the presentation as a QuickTime movie. This is a very cool feature of Keynote. You can turn a presentation into a movie.

Once I made the presentation into a QuickTime movie, I imported it into my Mac video editing software, Final Cut Express. In FCE, I tweaked the video and added my music etc. I made this particular video in 4:3 aspect instead of the usual 16:9. The process is not a quick process but it’s very flexible. If you can think it in your mind, there is a good chance you can reproduce it in video form with these applications I mentioned. It’s not hard, it just takes practice like everything else in life we do.

Music by the O’Jays.

2009 BloggerLens.com

Check out these awesome articles while you are here:

  1. Building My Resume In Social Media
  2. The Dark Side Of Social Media, Miami Vice Style.
  3. I Have A Man Crush On Griz Grizzly
  4. Seasonal SEO Tip To Drive Extra Traffic To Your Hyperlocal Website
  5. Why Do Realtors Use Twitter?

8 comments to The Truth About Social Media Traffic And The Hype Surrounding it

  • dude, that was da bomb biggitty. SUper professional and packed with humor too. The Griz clips were hilarious. and Brogan sure does have a nice gotee.
    I am really thinking that I need to move to the darkside and pick up a Mac! Shhh, don’t tell anyone I said that.
    your work is really good Steve! ..ripping vids, throwing in your own spices, a little cool music, some creative writing… love it, I think you may be finding your niche eh?
    AL

  • Sheesh…

    Man… ya’ make one little home vid and sure enough – It’s all over the net!!!

    ;-)

  • ssherron

    @ Allyn I stole the goatee line from you. It’s ok if you move to the dark side, but until you do, you always have me and my Mac.

    @Griz It’s hard to find good help nowadays. I pulled 4 of my assistants off of Tweetdeck where they were following everyone and re-tweeting to help me edit video. I’m sorry about posting the private home videos of yours. I’m sure it will never happen again..(wink).

  • LOL I’m on video -wow that’s like famous right? I was going to ask you what software you use to do videos – but I see you are on the DarkSide – my new cool laptop doesn’t do Mac!

    BTW I have now been called a Shelia and a chick all in one week – and I think both you and Allyn are younger than me – age is no barrier online!

  • ssherron

    @ Lis No one is “officially” famous until I put you in one of my videos. Welcome to the club, you are now officially famous, lol!

  • lol, the vid is pretty funny, even though I disagree about the value of social media. I think it just depends on your content, your goals, and your use of the platform. When it comes down to it, blogging is social media, and is exactly where Twitter began. (Blogspot and Twitter were both developed by the same fellow as a matter of fact.)

    I could give you a list of big names who are making crazy money from social media – it just boils down to what you’re into, and how effective your campaign is.

  • JL Palmetto

    Wow- I saw this vid over at the Grizzle’s place.

    Top rate, Steve!!!

  • ssherron

    @JL Thank you for that. Griz is an awesome dude for doing that for me.

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