What An Internet Marketer Can Teach You About Hyperlocal Blogging

Caution: The article that you are about to read contains extreme bias on my part.

Traffic, that’s what an internet marketer can teach you about hyperlocal blogging. I could stop right there and this article would be complete. If you take a moment and give it some thought, what else do I need to say? Internet marketers are brilliant when it comes to internet traffic. At least the good ones are. An internet marketer depends on traffic to make a living online. As a hyperlocal blogger, I depend on traffic to build my media empire. No traffic, no empire, no advertising, no money.

I study internet marketers for a reason and you should too. A good internet marketer knows SEO. A good internet marketer understands link building. A good internet marketer understands affiliate programs and how to use them to his advantage. Rarely do you find an internet marketer willing to share their knowledge without pushing some sort of bullshit (sorry) product on you. Personally, I follow only 4 internet marketers faithfully and today I’d like to highlight my favorite internet marketer.

Allyn Hane of bloggerillustrated.net. I found Allyn through some comments he had made on one of my other favorite sites. I clicked through and that’s when I found Blogger Illustrated. Allyn is one of the most entertaining video bloggers on the internet. He teaches his viewers about the nuts and bolts of internet marketing and how to build traffic to your site. Let me warn you right now about Allyn before you visit his site. If you are an Oprah or Dr. Phil type sensitive person who just wants to feel good about yourself and your blog and no one reads it but you and your mommy, don’t bother. Allyn will sense you watching his videos and will reach through your monitor and open hand slap you where you sit.

I trolled Allyn’s site for quite a while and every now and then I would make a comment on his blog. I studied Allyn’s videos and what he teaches and I apply much of what he says on my own hyperlocal blog. Although I have never met or spoken to Allyn, I was connecting with him through his videos because I felt we had a lot in common. Surely that happens to all of us. How many of you have a co-worker or someone you see on a regular basis and you just feel a click with but do not actually know? That’s human nature folks, we tend to gravitate to those we are most like.

I found myself always looking forward to Allyn’s next video and actually get pissed off at him if he doesn’t put them out fast enough. Allyn drinks beer on his videos. I drink beer while watching Allyn’s videos. How cool is that? Allyn uses a whiteboard to get his point across. I drink beer while watching Allyn use a whiteboard.

Allyn truly cares about your success online and he is the master of his own domain. Allyn usually sets his camera up in his kitchen and talks to you as if you had just dropped by to bum a beer after watching him cut his grass. Funny how folks stop by after the work is done. He leans over the counter and tells you straight up how to be successful online. There is always a cold beer on the counter and he’ll grab his laptop and flip it toward the camera to show you something trying to make a point.

A couple of weeks ago, I heard a new rock song by the group Shinedown. The name of the song was “Sound of Madness”. As I listened to the song, I thought to myself that’s got Allyn Hane written all over it. I had an idea. I would create Allyn a video introduction for his videos. He would be able to use it as an intro and an outro for his videos. I spent a while doing some editing and using a picture of him found online, here is what I created.

I had no idea of how Allyn would take it or think about the video I made for him. Why did I do it? I did it as a sign of appreciation for what he does. I do a lot of video work and I know first hand how much work he puts into it. What else could I do? I could have sent him a case of beer but I would rather drink it myself. Only 8 out of 24 would have arrived.

What happened after I sent my video to him, just blew my mind. I don’t think I’ve ever done anything for anyone in my life who showed as much appreciation. Allyn’s a humble guy and I never expected his response. Allyn’s very next video was a video review of my hyperlocal site, the Monroe Scoop. Grass Roots Internet Marketing. Go Hyperlocal. I was blown away and I appreciated the review very much. Allyn’s review has sent this site and the Monroe Scoop a ton of new traffic. Below is the video review from Blogger Illustrated.

You may watch a video of Allyn outside while grilling some chicken on his deck or he may post a quick video of his thoughts while sitting in his car. You should be able to get a sense of his passion and excitement from the video above. Folks, you ain’t seen nothing yet until you head over to Blogger Illustrated and watch all of his videos. No doubt you will become a fan.

If you want a better hyperlocal blog with more traffic pay attention to what Allyn teaches and implement it on your own site. Your site will be better, Google will find you and rank you higher, your traffic will increase and you will be a happier blogger.

Enjoy or download for free, Shinedown. “Sound of Madness”.

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